Pro Casa Labs
The AI employee that follows up on every bid, coordinates your subs, chases every invoice, and answers your phone.
Commercial GCs above $50k/month
What stuck with you?
And what felt like "not in my business"? Bring it now, not after.
Next 28 minutes
Rough read: 0 hours a week on work a machine could do.
Ballpark is fine. Enter to leave a field, R to clear.
Rough, linear estimates from your numbers and the assumptions on the previous slide.
Day 2, 5, 10, 21. Email and text, in your voice, about that job. Runs until yes, no, or a date. Stops on reply and pings you.
Confirmations when you schedule, reminders the day before, escalation if silent, flagged to you as a risk the night before, not at 6:45 am.
Every invoice watched. Past due starts a sequence: polite, firmer at day 15, firmer at day 30, back to your desk at your threshold.
Missed calls get a text back in 10 seconds. After hours, the voice agent answers, qualifies, and books the walkthrough on your calendar. Same on your website.
Scoped after the CRM audit: intake forms, appointment reminders, past-customer campaigns, invoice reconciliation. Press C to copy these notes.
Call the after-hours line of a demo contractor
Onboarding call: CRM audit + time audit
We go through your CRM, pipeline, and receivables on screen, then write down the hours per week on follow-up, subs, invoices, and calls. Your number from slide 4 is the starting point. We both sign it.
Trial review
Two weeks of it running on your real bids, subs, invoices, and calls. We look at the log together: sequences sent, calls answered, walkthroughs booked. Continue or stop. either way.
Number against a number
Every action is logged. The dashboard's "hours handed back" against your signed baseline. Short of fifteen hours a week, that month is free. The work is mechanical, three hundred times a month, zero drop-off. That's why we can say it.
Step one is your CRM. Automation built on messy pipeline data just moves the mess faster, so we audit first and build on what works. The trial clock only starts once your system is live.
Then , month to month.
No setup fee. No contract. 15-hour guarantee from day 60: short of it, that month is free.
Next step: the 60-minute onboarding call. Let's put it on the calendar now.
Against your numbers
| Trial, days live | |
| After the trial | |
| Year one, all in | — |
| Bids and calls at risk per year | — |
| Break-even: share of that you'd need to recover | — |
| Margin on one extra job at your average size covers | — |
| Cost per hour handed back | — |
| Office manager instead: salary + payroll | ~$67,000 / yr |
Confirm they can see the screen. One line on who you are (bio). Then straight to slide 2. No pitch; they watched it.
If they haven't watched: per the VSL rule, offer to reschedule, or do a 3-minute version and shorten the call. Don't pretend.
Listen for the objection that's really there. Note it; you'll answer it on slide 9.
Type as they talk. If they hesitate, give ranges: "twenty proposals a month? Forty?" Ballpark is fine.
Assumptions: open only if they challenge the math. Editing them live builds trust.
"So roughly N hours a week, and about $X a year of bids and calls dying quietly." Pause. Let them react. Ask: "Does that feel low or high?"
This number is the guarantee baseline. Say so.
Ask what CRM they run and how much of their pipeline actually lives in it. Don't solve it here; say the onboarding call starts with auditing it, and that we fix what we find before anything automates.
Not everybody needs all four. Tick honestly.
Objection "I bought software nobody used": software gives you a place to do the work. This does the work. No screen to remember to open.
Say what will happen before dialing. Dial on speaker. Ask: "Do you do tenant-improvement buildouts in Charleston?" then "What's your minimum job?" then "I've got a 4,000 square foot retail space on King Street, can someone come look at it?" Book. Watch the card on the right, not the phone.
Then tab to GHL: Bid Pipeline with D2/D5/D10/D21 queued; AR Chaser with an invoice mid-sequence.
Objection "customers will know it's AI": you just heard it. Judge for yourself. And the competition isn't a warm human calling back; it's voicemail.
If the agent fails: show the seeded walkthroughs, move on, fix later.
Point at "hours handed back" on the dashboard: "That's the number at day 60. Yours starts at what we wrote on slide 4."
Day 14 is the real decision point, and by then they've watched it work on their own bids. Say it plainly: "You'll decide on your numbers, not on my pitch."
Objection "how much of my time": three hours total across two weeks. We build, you approve.
Objection "my CRM is a mess": good, that's why the audit is step one. We've never seen a clean one. We clean it, you don't.
Stress: trial days don't burn while we're building. It starts when they're live.
Say "five hundred dollars for two weeks" and stop talking. $500 is less than one missed call at their average job size. They are not deciding on $3,000 today; they're deciding whether to watch it run for two weeks.
State the $3,000 once, clearly, so the day-14 conversation isn't a surprise. Then read the right-hand column in their numbers: "Year one is thirty-six five. Against X at risk, that's Y percent."
Objection "I should just hire someone": you can. $55k plus payroll tax is a bet on one person who calls in sick, and a third of the time is gone in eight months with the process in their head. This follows up on 40 proposals as easily as 4, Sunday 6 am same as Tuesday.
Objection "why so cheap up front": because we'd rather you see it work than take our word for it. Nobody else you're talking to will offer that.
Close: book the 60-minute onboarding call before hanging up. CRM audit + time audit happen there. Then log the four numbers and scoping notes (press C) into their opportunity in our GHL.