Pro Casa Labs
The AI employee that follows up on every bid, coordinates your subs, chases every invoice, and answers your phone.
Commercial GCs above $50k/month
What stuck with you?
And what felt like "not in my business"? Bring it now, not after.
Next 28 minutes
Rough read: 0 hours a week on work a machine could do.
Ballpark is fine. Enter to leave a field, R to clear.
Rough, linear estimates from your numbers and the assumptions on the previous slide.
Day 2, 5, 10, 21. Email and text, in your voice, about that job. Runs until yes, no, or a date. Stops on reply and pings you.
Confirmations when you schedule, reminders the day before, escalation if silent, flagged to you as a risk the night before, not at 6:45 am.
Every invoice watched. Past due starts a sequence: polite, firmer at day 15, firmer at day 30, back to your desk at your threshold.
Missed calls get a text back in 10 seconds. After hours, the voice agent answers, qualifies, and books the walkthrough on your calendar. Same on your website.
Scoped after the CRM audit: intake forms, appointment reminders, past-customer campaigns, invoice reconciliation. Press C to copy these notes.
Call the after-hours line of a demo contractor
Onboarding call: CRM audit + time audit
We go through your CRM, pipeline, and receivables on screen, then write down the hours per week on follow-up, subs, invoices, and calls. Your number from slide 4 is the starting point. We both sign it.
Number against a number
Every action the system took is logged: sequences sent, calls answered, walkthroughs booked, invoices chased, subs confirmed. The dashboard's "hours handed back" is the measurement.
You don't pay
Short of fifteen hours a week, the invoice is void. The work is mechanical, three hundred times a month, zero drop-off. That's why we can say it.
Step one is your CRM. Automation built on messy pipeline data just moves the mess faster, so we audit first and build on what works.
Backed by the 15-hour guarantee. Cancel any time after the first 60 days.
Against the other option
| Office manager, salary | $55,000 |
| Payroll tax, benefits, PTO | ~$12,000 |
| Sick days, vacation, bad weeks | unpaid follow-ups |
| Median tenure | ~8 months, process leaves with them |
| Follow-up at 6 am Sunday | no |
| Office Operator |
1. Onboarding call on the calendar
60 minutes, screen-share. CRM audit and time audit happen there. Book it before we hang up.
2. Audit report + baseline signed
Within 48 hours: what we fix in your CRM, what we build on, and your hours from slide 4 confirmed as the guarantee's starting line.
3. Build, approve, go live
We build, you approve the copy, 30-minute walkthrough. Live in days.
Any "in my business it works differently" left? Now's the time.
Confirm they can see the screen. One line on who you are (bio). Then straight to slide 2. No pitch; they watched it.
If they haven't watched: per the VSL rule, offer to reschedule, or do a 3-minute version and shorten the call. Don't pretend.
Listen for the objection that's really there. Note it; you'll answer it on slide 9.
Type as they talk. If they hesitate, give ranges: "twenty proposals a month? Forty?" Ballpark is fine.
Assumptions: open only if they challenge the math. Editing them live builds trust.
"So roughly N hours a week, and about $X a year of bids and calls dying quietly." Pause. Let them react. Ask: "Does that feel low or high?"
This number is the guarantee baseline. Say so.
Ask what CRM they run and how much of their pipeline actually lives in it. Don't solve it here; say the onboarding call starts with auditing it, and that we fix what we find before anything automates.
Not everybody needs all four. Tick honestly.
Objection "I bought software nobody used": software gives you a place to do the work. This does the work. No screen to remember to open.
Say what will happen before dialing. Dial on speaker. Ask: "Do you do tenant-improvement buildouts in Charleston?" then "What's your minimum job?" then "I've got a 4,000 square foot retail space on King Street, can someone come look at it?" Book. Watch the card on the right, not the phone.
Then tab to GHL: Bid Pipeline with D2/D5/D10/D21 queued; AR Chaser with an invoice mid-sequence.
Objection "customers will know it's AI": you just heard it. Judge for yourself. And the competition isn't a warm human calling back; it's voicemail.
If the agent fails: show the seeded walkthroughs, move on, fix later.
Point at "hours handed back" on the dashboard. "That's the number at day 60. Yours starts at what we wrote on slide 4."
Objection "how much of my time": three hours total across two weeks. We build, you approve.
Objection "my CRM is a mess": good, that's why the audit is step one. We've never seen a clean one. We clean it, you don't.
Say the number and stop talking.
Objection "I should just hire someone": you can. $55k plus payroll tax is a bet on one person who calls in sick, and a third of the time is gone in eight months with the process in their head. This follows up on 40 proposals as easily as 4, Sunday 6 am same as Tuesday.
Book the 60-minute onboarding call before hanging up; the CRM audit and time audit happen on that call. Then log the four numbers and scoping notes (press C) into their opportunity in our GHL.